Introduce your child to the joy of timekeeping with our Build Up - Tag'd By Watchitude. Designed for kids aged 4-12, this wrist watch from Watchitude showcases our commitment to creative, vibrant, and exciting designs. The watch band and face feature a hi-gloss, durable finish with a beautifully printed image that never fades or peels. Beyond being a fashionable accessory, it's a great tool for parents to teach their kids how to tell time. Made with a quality analog quartz movement, it's water-resistant and uses a standard and replaceable 1-year battery. The band is a slap band, made of 100% virgin white silicone, certified safe and completely lead-free.