Watchitude brings to you the Gummies - Tag'd By Watchitude, a vibrant wrist watch designed specifically for kids aged 4-12. Known for our creative and colorful designs, this wrist watch is no exception. It's a beautifully printed image on the band and face that never fades or peels, thanks to our patent pending process. This watch is more than just an accessory, it's a collectible, limited edition piece that lets your child express their originality and attitude. Built to last, it features a quality analog quartz movement, is water resistant and made with a durable zinc alloy casing. The band is a 100% virgin white silicone slap band, certified safe and completely lead-free.